eCommerce development nyc

16 Hours of Sales That Your Business is Missing Out on Every Day

Does my business need E-Commerce?

Let’s face it; we’re not superhumans. Aside from our hustle, we need time for sleep and leisure. That’s why if you own a brick and mortar (B&M) store, it only stays open for 33-50% of the day. But what if I told you you can keep your “store” open all day and have sales flowing in while you’re sleeping or relaxing? Introducing e-commerce, the solution that has been around for over 20 years but not enough businesses are taking advantage of. Here are three reasons why for your enterprise to stay alive in 2017, e-commerce is a must:.

1) Meet your customers where they are

People now make over 50% of their purchases online. You owe it to your customers to bring them not only good products, but also convenience. Your products can be accessed across a host of different devices, from computers to tablets to mobile phones and even wearables. Customers can also quickly navigate your store to find and price the products they need.

2) E-Commerce allows your business to expand faster

If you’re the local florist, you may not be seeking to bring your business across the entire globe. But if you are looking to expand your reach beyond local area, eCommerce is the way to go. An eCommerce solution can change your target market overnight from a geographic city or state to a country, continent, or beyond. Cross-channel selling (selling on your own site + popular eCommerce networks like eBay and Amazon) combined with good digital marketing efforts (SEO, PPC, email marketing, etc.) is a recipe for long-term growth and faster return on investment (ROI).

3) E-Commerce reduces costs (more than you think)

E-Commerce websites have different costs associated with them, but they pale in comparison to the costs of operating a physical location. The digital age has left brick and mortar (B&M) on a steepening decline. Netflix is a perfect example of how eCommerce can absolutely destroy a B&M business like Blockbuster. Brick and mortar expenses can prevent many from starting a business and put some small-midsize enterprises out of business. E-Commerce is now allowing more entrepreneurs and self-starters to enter the marketplace. They not only cut overhead expenses, but they can also reduce customer acquisition costs (CAC). By doing so, it also allows many businesses to reduce prices as 71% of shoppers believe they will get a better deal online than in stores.

In the US alone, eCommerce sales totaled $341.7 billion in 2015, up 14.6% from the previous year (US Department of Commerce). We even have an unofficial holiday dedicated to it on the Monday following Thanksgiving. So what are you waiting for?

Venture into the eCommerce marketplace today and contact us for more information.

Samuel Corso is the CEO of TechSuite. He is passionate about bringing quality technology to business leaders and entrepreneurs.

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seo services nyc

How to Get the Best Value Out of Your SEO Campaign

Most of us in the business space recognize that as technology continues to revolutionize our world, it has seeped its way into the core of what we do. Some time ago, it was deemed essential to have a website. Some time later, it was also deemed essential to get involved in social media. But many have seemingly missed the memo on SEO. Not doing SEO is like saying “I don’t need any new traffic to my website,” which then equates to “I don’t need any new business.” It’s the 2017 equivalent to starting a business, opening an office or storefront, and then not putting out a sign.

Search Engine Optimization (SEO) is the process of increasing the visibility of a web page in a web search engine’s unpaid results. It’s an organic marketing method, and it follows the logic that the higher ranked results on popular search engines like Google (who has the most authority in this sphere), Yahoo, and Bing will drive the most traffic. Effective SEO consists of a variety of different activities broadly grouped into “on-site” and “off-site” optimization categories. I could go on for days talking about SEO methodology, tricks, and techniques. I myself have done it for quite some time and have made it the topic of deep study in the past year. I would rather answer the question, “Well if this is so important, I’ll do it, but how do I get the best value?

Below I’ve outlined four steps to getting the best value for this vital business tool:

1. Have realistic goals.

The outcome of SEO is commonly referred to as “earned” results. We use benchmarks and set goals, execute the activities, and then monitor and analyze our results to truly optimize the page(s). Seeing good results involves setting realistic goals for an SEO campaign. A small-medium sized business typically cannot expect to compete with the industry leader from the get-go, and any good SEO provider will agree. It’s typically best to start by localizing your campaign to appeal to a more specific target market, for example, by zooming in on a smaller geographic area. We refer to this as “Local SEO.

2. Set the right budget.

Setting the right budget could really fit under the heading of “Be realistic,” but I separated them to stress it’s importance. Here’s the bottom line: Good SEO will only go as far as your budget allows it to. This is why it is of extreme importance that you set the right budget to get the best value and see the results you want. SEO services are typically paid for as a monthly retainer, and it’s usually best to start with a more aggressive campaign, so you can begin to see immediate results. This requires a higher budget that can later be reduced based on your positioning.

3. Find the right provider.

After you’ve set the right budget, it’s time to find the right SEO provider. Your goal is to find the provider that can offer the most for your money, because with SEO, more is definitely better. Have the provider fully explain what activities will be executed, and to what extent (typically, for how many hours/month). Ensure that they will provide reports to track progress and offer support to answer any questions or concerns. Like anything else, remember that you will get what you pay for. Be wary of any provider offering services for less than $1000/month (which will typically only be part-time, not full-time anyways), and expect to pay a deposit up front.

4. Give it time.

Proper SEO is a continual process. It’s not done overnight, and it’s not a “one-and-done” deal either. This is why most SEO providers require at least a 3 month contract. If after 3 months you see absolutely no progress, it’s probably best to change providers. But typically, by this time, you will begin to see the results you want. This is when you can reduce your budget, but you’ll still need to allocate some money to maintain your new rankings. It’s best to set aside at least 1/2 of what you started with as a monthly retainer for the ongoing services.

Let’s talk today about how our affordable SEO services can help you and your business grow. Contact us – https://techsuitenyc.com/

 

Samuel Corso is the CEO of TechSuite. He is passionate about bringing quality technology to business leaders and entrepreneurs.

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game development nyc

How You Can Replicate the Success of Pokemon Go

Build the next great game for the app store and watch the income pile up.

Pokémon GO is the new “talk of the town,” well, at least for now. Released in the US just two weeks ago, Pokémon GO is worth $29 billion based on Nintendo’s stock price jump (up almost 50% this month), but that’s actually a bargain with revenue that goes way beyond in-app purchases. The location-based mobile game developed by Nianticallows players to capture, battle, and train virtual creatures who appear on the screen as though existent in the real world. This “realistic” spin on a popular video game series has literally taken the world by storm, and is quite simply, genius. The game falls under the emerging genre of augmented reality (AR), characteristic of a view of a physical, real-world environment whose elements are augmented by computer-generated sensory input. The game’s success is largely attributed to this facet.

The game was made with Unity technology, today’s absolute most popular game development platform. Its portability is emphasized as a key feature, as the cross-platform game engine has been extended from only Mac OS X capability in 2005, to 24 platforms in 2016. TechSuite has now ventured into this exciting 2D/3D gaming technology, equipping itself with a team of talented and experienced Unity developers. We are ready to help you develop the game of the future. Contact us for a free consultation today!

Samuel Corso is the CEO of TechSuite. He is passionate about bringing quality technology to business leaders and entrepreneurs.

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decision making

How to Make Better Business Decisions

As entrepreneurs, I believe decision making defines much of what we do. Some decisions are as trivial as “Who should I purchase my website domain from?” Yes, this really does not matter. But others are as significant as “Should I file as an LLC or an S-Corp?” Like most, I generally think I am a wise decision maker, but it’d be dishonest to say I haven’t had my fair share of mistakes. Making mistakes is a natural part of the whole experience, and they’re valuable as long as we learn from them. Our greatest successes will come from prudent decision making though. Here are some tips on how to do just that:

1) Find a mentor or consultant. Or a few.

Mentorship is huge. Having a “go-to” for questions or concerns is an invaluable resource. Experience is key, so it’s best to take the advice of someone who’s been where you are. Another entrepreneur who’s farther along is great, and someone who belongs to the same industry or niche is even better. The counsel of more than one individual can also be valuable, but be sure to seek more quality than quantity in this regard. The biggest thing will be trust, though. You must ensure that you can really trust those who offer any type of advice. If trust is missing from the equation, you may receive poor counsel, even from the most experienced individual.

2) Calculate everything.

I love to analyze statistics and work with numbers. I’m the customer or client who doesn’t just want to hear testimonials and read reviews, I want to see the cold hard facts and the numbers that back them up. I recognize that this probably isn’t the case for most others. Crunching the numbers might be a drag, but I guarantee that it’s worth the hassle. Well calculated decisions tend to be the right ones, and will give you the peace of mind you deserve.

3) Go slowly.

I conclude with this point because it is by far the most important. Doing all of the above will involve simply taking some time and going slowly. I can honestly say that the worst choices I’ve ever made resulted from rushed decisions. Sometimes, things just aren’t going as planned and we begin to become a bit impatient. Going slowly and “proceeding with caution” is often the best solution to making proper decisions. Your future self will thank you for this.

When it comes technology, let https://techsuitenyc.com/ guide you.

Samuel Corso is the CEO of TechSuite. He is passionate about bringing quality technology to business leaders and entrepreneurs.

business strategy

Are You Too Busy to Take That Next Step?

An investment into technology is a necessity for any business leader. Though social media has become a priority in the last ten or so years, a website has been an essential factor for any business even longer than that. Even the small startups operating out of basements have websites. But in today’s economy, is a simple 5-pager enough? Don’t get me wrong, it is for some businesses. But can a founder go into business in 2016, have a local developer create a small website or quick landing page, and then write-off the need for technology in the business place? No, and the once-a-week posts on social media won’t cut it either.

What we have to realize is that our online presence represents us as a brand in the mind of our consumers. Even if we have a website, but it is outdated and lacking a clean appearance or modern functionalities, we are displaying a poor representation of our business.

This graphic from Kissmetrics shows how even your loading time and site performance could turn away potential customers or prevent existing customers from ever returning.

By now, you probably understand my point. You might be saying, “This doesn’t apply to me. I just redid my website and I maintain it regularly.” But lets take it a step further. How else can we use technology in the business place to improve what we do? Let me offer a few examples.

  • Is your website optimized for mobile devices? Mobile devices now drive somewhere around 60% of all online traffic.
  • Have you done any search engine optimization to improve your rankings on Google, or have you ran paid advertising campaigns to bring traffic to your site? A website with no traffic does no good. It doesn’t have to cost a lot to bring traffic either.
  • Have you tried Conversion Rate Optimization to turn your site viewers into customers and subscribers? Our end goal isn’t just traffic, it’s sales.
  • Does your business sell tangible goods? You’d be surprised at what can be sold online. An eCommerce solution could be huge for you. Think about it, you’re offering potential customers a 24-hour showroom in the convenience of their home.
  • Do your customers regularly interact with you and your business? A mobile app could simplify and enhance this experience.

This is where I see too many go wrong. Some miss the point. Others see the value, yet they’re often “too busy” to go ahead with it. Whether you’re new in business or are already thriving, an investment into a technology solution tailored to what you do could be the next step for growth. Speak to me today about how I can help you with just that.

Samuel Corso is the CEO of TechSuite. He is passionate about bringing quality technology to business leaders and entrepreneurs.

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goal-oriented

The Perfect Medium Between Overly Ambitious & Short-Sighted

As business founders, owners, and/or executives, we have a lot on our plates. Depending on what stage your business is in, you might be the CEO whose primary focus is to direct vision for the company OR you might be like the guy in the new Wells Fargo commercial that is head of sales, human resources, technical support, etc just trying to get the startup off the ground. Regardless, we need to have a set of realistic goals that we are in pursuit of, while still taking care of business. I am finding that startups often have trouble finding a balance between what I would describe as “being shortsighted” and being overambitious or getting too far ahead of ourselves.

I know from firsthand experience that it can be extremely overwhelming to take care of every little thing. There were months when I was doing 100 hour days to get things going. But I was an ambitious entrepreneur planning R&D activity to build breakthrough technologies to change the way people do things. This is all I knew, all I wanted, and all I dreamt about, but I soon recognized the reality that a lot of it is probably a bit farther down the road. That’s when I buckled down and created a set of realistic goals. They motivated me, gave me purpose, and gave me direction…and that should be all we need to continue to do what we do each day.

If App Development, Web Design, or SEO is on that list of goals, find us at https://techsuitenyc.com/

Samuel Corso is the CEO of TechSuite. He is passionate about bringing quality technology to business leaders and entrepreneurs.

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refine process

Refining Your Processes as a Startup

Entrepreneurship has its ups and downs, and very few startups see true growth right from the “get-go.” The reality is that for most entrepreneurs, we have to refine our processes – seeing what works and what doesn’t, and keeping up-to-date in an ever-changing economy. This involves changing our sales strategies, improving our marketing techniques, and reshaping our operating methods. Oftentimes, the changes are incremental, but it can occasionally involve a total overhaul of how we do business.

Refining is a business process in and of itself, and it’s definitely not a one-time or overnight deal. It can be hard at times because we typically don’t want to stray away from what we think is right. What we have to realize is that refining our processes is notan undertaking reserved for struggling entrepreneurs, but is instead a vital and continuous effort that we must all make to see true growth. Start simple and allocate just an hour each week to reflect on “What was effective for me this week? What wasn’t?” and then decide on what changes need to be made.

Samuel Corso is the CEO of TechSuite. He is passionate about bringing quality technology to business leaders and entrepreneurs.

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