Ruby on Rails (RoR)

Why Is Ruby on Rails So Popular?

There’s no doubt that Ruby on Rails (AKA “RoR” or simply “Rails”) is one of the most demanded web application frameworks of today. Written in Ruby, this model-view-controlled (MVC) framework provides developers with default structures for a database, a web service, and web pages. It also facilitates the use of web standards, like JSON or XML for data transfer and HTML, CSS, and Javascript for user interfacing, as well as best practices, like writing RESTful code. Originally released as open source back in 2004, the framework reached a milestone in 2006 when Apple announced that it would ship RoR with Mac OS X v10.5 “Leopard.” After claiming TIOBE’s “Programming Language of 2006” title, the releases of Node.js and AngularJS in 2009 and 2010 seemed like the end for the Ruby programming language. As we enter 2017, you may wonder, “Why is Ruby on Rails so popular?” Some of the top companies in the world (Airbrb, Github, and Groupon to name a few) have adopted the technology and it’s not hard to understand why.

1. Rails is full stack

Unlike other languages like HTML/CSS, Javascipt, and Python, Rails covers both front-end and back-end development. An RoR developer can build a full web application without relying on another resource (while learning the other languages along the way), which makes it popular with startup companies.

2. Rails is built on Ruby, a dynamic and object-oriented language

This programmer-friendly framework removes the “lame” tasks and gives developers more time to focus on what’s cool. From handling database connections (goodbye SQL) to processing Ajax updates, Rails puts the developer first.

3. Rails cuts down on time to market

Development is rapid in Ruby on Rails. Ruby “gems” make common functionalities like user management and social feeds easy to integrate, which makes it perfect for CRM, CMS, or E-Commerce systems.

4. Rails has a great online community

The Ruby on Rails community is one of the most active ones out there. There are tons of conferences and meetups going on in every major city almost every day of the week. This makes it easy to find help for any of your projects. There are also a lot of online resources to pick up on this beginner-friendly framework.

If you’re looking to hire a great Ruby on Rails developer (onsite or remote) or are ready start your first project built with this exciting technology, look no further than techsuitenyc.com.

Samuel Corso is the CEO of TechSuite. He is passionate about bringing quality technology to business leaders and entrepreneurs.

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virtual reality

Tech Update: Up and Coming in 2017

How virtual reality is set to dominate this year.

This past Christmas, millions of people unwrapped virtual reality (VR) headsets, ready to dive into the exciting (and realistic) world of 360 video.

Using apps such as YouTube, Orbulus, Seene, and many more, users are put in front of a surreal video that is rather entertaining or even therapeutic gaming system. The headsets range in price from $10 to nearly $800. With shockingly realistic sound effects and images, the system is unlike anything technology has seen before.

Just two weeks ago, Facebook announced it would split Oculus (Mark Zuckerberg’s original plan for VR created in 2014) into two divisions, one focusing on PC-based VR, and the other on mobile (SOURCE: Top Tech News). With other companies working to further expand the technology of virtual reality; it’s definitely here to stay and only getting better.

Virtual reality is not only for gamers though. Virtual reality is also useful for architects and construction workers because it gives users the opportunity to become fully immersed in their surroundings. In fact, the gaming system can seem so realistic, that “it’s easy to completely lose your sense of place in the real world” (SOURCE: Metro UK).

Now, you might be thinking, why in the world are people spending money on such a scary device? Well, the fact is simple. They’re affordable, they’re entertaining, and they’re different. According to Forbes, “these mobile VR headsets are easy to use and work with many existing smartphones, which is appealing when compared to expensive high-end VR hardware”.

While America is becoming fully engaged in the world of the virtual reality, China is a couple steps ahead of the United States. China has adapted to VR cafes, VR pods, and more (SOURCE: Forbes). A survey completed by Niko Partners showed that more than 50% of Chinese gamers are interested in VR and “almost 30% are willing to spend up to $200 USD on a device, which is significant considering the average income in China hovers around $12,000 per year” (SOURCE: Forbes).

Alyssa Orcuilo is the Head of Marketing at TechSuite. She is passionate about graphic design and journalism.

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mobile app

Your Marketing Efforts Are Neglecting This Key Consumer

Does my business need a mobile app?

Since 2008, mobile apps have become increasingly popular. There are now over 224 million monthly active app users in the US (Source: Search Engine Journal). Whether your customers are on their morning commute or coming home from a long day at the office, they’re most likely looking at their phone during (some of) this time. In fact, U.S. adults spend an average of 2 hours and 51 minutes a day on a mobile device and 89% of their time is spent using mobile apps (Source: eMarketer). If they spend just a fraction of that time looking at your mobile app, this will inevitably increase your sales, customer loyalty, and brand awareness. Why? Because according to the principle of effective frequency, the more somebody hears or sees your brand, the more likely they are to notice you, the more inclined they become to purchasing your good or service.

So why can’t I just invest heavily in traditional advertising? Because you would be neglecting a whole demographic: millenials. They just so happen to make up one quarter of the nation’s population (Adobe), are set to be your consumers for the next 50+ years, and are only getting more tech-oriented. And guess what? 84% of them don’t trust traditional advertising (Hubspot).

I have a website so I’m covered right? Wrong! 85% of people prefer mobile apps to websites (Source: Compuware). Put yourself in a consumer’s shoes. When a website is taking too long to load or you can’t find what your looking for, you get frustrated. Mobile apps are inherently more responsive and easier to use. Your competitors are doing their research. Don’t let them beat you and capture your target market. Inquire about a mobile app with TechSuite today.

Want to learn more about creating a mobile app? Visit techsuitenyc.com to get started.

Alyssa Orcuilo is the Head of Marketing at TechSuite. She is passionate about graphic design and journalism.

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eCommerce

16 Hours of Sales That Your Business is Missing Out on Every Day

Does my business need E-Commerce?

Let’s face it; we’re not superhumans. Aside from our hustle, we need time for sleep and leisure. That’s why if you own a brick and mortar (B&M) store, it only stays open for 33-50% of the day. But what if I told you you can keep your “store” open all day and have sales flowing in while you’re sleeping or relaxing? Introducing e-commerce, the solution that has been around for over 20 years but not enough businesses are taking advantage of. Here are three reasons why for your enterprise to stay alive in 2017, e-commerce is a must:.

1) Meet your customers where they are

People now make over 50% of their purchases online. You owe it to your customers to bring them not only good products, but also convenience. Your products can be accessed across a host of different devices, from computers to tablets to mobile phones and even wearables. Customers can also quickly navigate your store to find and price the products they need.

2) E-Commerce allows your business to expand faster

If you’re the local florist, you may not be seeking to bring your business across the entire globe. But if you are looking to expand your reach beyond local area, eCommerce is the way to go. An eCommerce solution can change your target market overnight from a geographic city or state to a country, continent, or beyond. Cross-channel selling (selling on your own site + popular eCommerce networks like eBay and Amazon) combined with good digital marketing efforts (SEO, PPC, email marketing, etc.) is a recipe for long-term growth and faster return on investment (ROI).

3) E-Commerce reduces costs (more than you think)

E-Commerce websites have different costs associated with them, but they pale in comparison to the costs of operating a physical location. The digital age has left brick and mortar (B&M) on a steepening decline. Netflix is a perfect example of how eCommerce can absolutely destroy a B&M business like Blockbuster. Brick and mortar expenses can prevent many from starting a business and put some small-midsize enterprises out of business. E-Commerce is now allowing more entrepreneurs and self-starters to enter the marketplace. They not only cut overhead expenses, but they can also reduce customer acquisition costs (CAC). By doing so, it also allows many businesses to reduce prices as 71% of shoppers believe they will get a better deal online than in stores.

In the US alone, eCommerce sales totaled $341.7 billion in 2015, up 14.6% from the previous year (US Department of Commerce). We even have an unofficial holiday dedicated to it on the Monday following Thanksgiving. So what are you waiting for?

Venture into the eCommerce marketplace today and contact us for more information.

Samuel Corso is the CEO of TechSuite. He is passionate about bringing quality technology to business leaders and entrepreneurs.

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seo

How to Get the Best Value Out of Your SEO Campaign

Most of us in the business space recognize that as technology continues to revolutionize our world, it has seeped its way into the core of what we do. Some time ago, it was deemed essential to have a website. Some time later, it was also deemed essential to get involved in social media. But many have seemingly missed the memo on SEO. Not doing SEO is like saying “I don’t need any new traffic to my website,” which then equates to “I don’t need any new business.” It’s the 2017 equivalent to starting a business, opening an office or storefront, and then not putting out a sign.

Search Engine Optimization (SEO) is the process of increasing the visibility of a web page in a web search engine’s unpaid results. It’s an organic marketing method, and it follows the logic that the higher ranked results on popular search engines like Google (who has the most authority in this sphere), Yahoo, and Bing will drive the most traffic. Effective SEO consists of a variety of different activities broadly grouped into “on-site” and “off-site” optimization categories. I could go on for days talking about SEO methodology, tricks, and techniques. I myself have done it for quite some time and have made it the topic of deep study in the past year. I would rather answer the question, “Well if this is so important, I’ll do it, but how do I get the best value?

Below I’ve outlined four steps to getting the best value for this vital business tool:

1. Have realistic goals.

The outcome of SEO is commonly referred to as “earned” results. We use benchmarks and set goals, execute the activities, and then monitor and analyze our results to truly optimize the page(s). Seeing good results involves setting realistic goals for an SEO campaign. A small-medium sized business typically cannot expect to compete with the industry leader from the get-go, and any good SEO provider will agree. It’s typically best to start by localizing your campaign to appeal to a more specific target market, for example, by zooming in on a smaller geographic area. We refer to this as “Local SEO.

2. Set the right budget.

Setting the right budget could really fit under the heading of “Be realistic,” but I separated them to stress it’s importance. Here’s the bottom line: Good SEO will only go as far as your budget allows it to. This is why it is of extreme importance that you set the right budget to get the best value and see the results you want. SEO services are typically paid for as a monthly retainer, and it’s usually best to start with a more aggressive campaign, so you can begin to see immediate results. This requires a higher budget that can later be reduced based on your positioning.

3. Find the right provider.

After you’ve set the right budget, it’s time to find the right SEO provider. Your goal is to find the provider that can offer the most for your money, because with SEO, more is definitely better. Have the provider fully explain what activities will be executed, and to what extent (typically, for how many hours/month). Ensure that they will provide reports to track progress and offer support to answer any questions or concerns. Like anything else, remember that you will get what you pay for. Be wary of any provider offering services for less than $1000/month (which will typically only be part-time, not full-time anyways), and expect to pay a deposit up front.

4. Give it time.

Proper SEO is a continual process. It’s not done overnight, and it’s not a “one-and-done” deal either. This is why most SEO providers require at least a 3 month contract. If after 3 months you see absolutely no progress, it’s probably best to change providers. But typically, by this time, you will begin to see the results you want. This is when you can reduce your budget, but you’ll still need to allocate some money to maintain your new rankings. It’s best to set aside at least 1/2 of what you started with as a monthly retainer for the ongoing services.

Let’s talk today about how our affordable SEO services can help you and your business grow. Contact us – http://techsuitenyc.com/

 

Samuel Corso is the CEO of TechSuite. He is passionate about bringing quality technology to business leaders and entrepreneurs.

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gaming

How You Can Replicate the Success of Pokemon Go

Build the next great game for the app store and watch the income pile up.

Pokémon GO is the new “talk of the town,” well, at least for now. Released in the US just two weeks ago, Pokémon GO is worth $29 billion based on Nintendo’s stock price jump (up almost 50% this month), but that’s actually a bargain with revenue that goes way beyond in-app purchases. The location-based mobile game developed by Nianticallows players to capture, battle, and train virtual creatures who appear on the screen as though existent in the real world. This “realistic” spin on a popular video game series has literally taken the world by storm, and is quite simply, genius. The game falls under the emerging genre of augmented reality (AR), characteristic of a view of a physical, real-world environment whose elements are augmented by computer-generated sensory input. The game’s success is largely attributed to this facet.

The game was made with Unity technology, today’s absolute most popular game development platform. Its portability is emphasized as a key feature, as the cross-platform game engine has been extended from only Mac OS X capability in 2005, to 24 platforms in 2016. TechSuite has now ventured into this exciting 2D/3D gaming technology, equipping itself with a team of talented and experienced Unity developers. We are ready to help you develop the game of the future. Contact us for a free consultation today!

Samuel Corso is the CEO of TechSuite. He is passionate about bringing quality technology to business leaders and entrepreneurs.

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decision making

How to Make Better Business Decisions

As entrepreneurs, I believe decision making defines much of what we do. Some decisions are as trivial as “Who should I purchase my website domain from?” Yes, this really does not matter. But others are as significant as “Should I file as an LLC or an S-Corp?” Like most, I generally think I am a wise decision maker, but it’d be dishonest to say I haven’t had my fair share of mistakes. Making mistakes is a natural part of the whole experience, and they’re valuable as long as we learn from them. Our greatest successes will come from prudent decision making though. Here are some tips on how to do just that:

1) Find a mentor or consultant. Or a few.

Mentorship is huge. Having a “go-to” for questions or concerns is an invaluable resource. Experience is key, so it’s best to take the advice of someone who’s been where you are. Another entrepreneur who’s farther along is great, and someone who belongs to the same industry or niche is even better. The counsel of more than one individual can also be valuable, but be sure to seek more quality than quantity in this regard. The biggest thing will be trust, though. You must ensure that you can really trust those who offer any type of advice. If trust is missing from the equation, you may receive poor counsel, even from the most experienced individual.

2) Calculate everything.

I love to analyze statistics and work with numbers. I’m the customer or client who doesn’t just want to hear testimonials and read reviews, I want to see the cold hard facts and the numbers that back them up. I recognize that this probably isn’t the case for most others. Crunching the numbers might be a drag, but I guarantee that it’s worth the hassle. Well calculated decisions tend to be the right ones, and will give you the peace of mind you deserve.

3) Go slowly.

I conclude with this point because it is by far the most important. Doing all of the above will involve simply taking some time and going slowly. I can honestly say that the worst choices I’ve ever made resulted from rushed decisions. Sometimes, things just aren’t going as planned and we begin to become a bit impatient. Going slowly and “proceeding with caution” is often the best solution to making proper decisions. Your future self will thank you for this.

When it comes technology, let http://techsuitenyc.com/ guide you.

Samuel Corso is the CEO of TechSuite. He is passionate about bringing quality technology to business leaders and entrepreneurs.

business strategy

Are You Too Busy to Take That Next Step?

An investment into technology is a necessity for any business leader. Though social media has become a priority in the last ten or so years, a website has been an essential factor for any business even longer than that. Even the small startups operating out of basements have websites. But in today’s economy, is a simple 5-pager enough? Don’t get me wrong, it is for some businesses. But can a founder go into business in 2016, have a local developer create a small website or quick landing page, and then write-off the need for technology in the business place? No, and the once-a-week posts on social media won’t cut it either.

What we have to realize is that our online presence represents us as a brand in the mind of our consumers. Even if we have a website, but it is outdated and lacking a clean appearance or modern functionalities, we are displaying a poor representation of our business.

This graphic from Kissmetrics shows how even your loading time and site performance could turn away potential customers or prevent existing customers from ever returning.

By now, you probably understand my point. You might be saying, “This doesn’t apply to me. I just redid my website and I maintain it regularly.” But lets take it a step further. How else can we use technology in the business place to improve what we do? Let me offer a few examples.

  • Is your website optimized for mobile devices? Mobile devices now drive somewhere around 60% of all online traffic.
  • Have you done any search engine optimization to improve your rankings on Google, or have you ran paid advertising campaigns to bring traffic to your site? A website with no traffic does no good. It doesn’t have to cost a lot to bring traffic either.
  • Have you tried Conversion Rate Optimization to turn your site viewers into customers and subscribers? Our end goal isn’t just traffic, it’s sales.
  • Does your business sell tangible goods? You’d be surprised at what can be sold online. An eCommerce solution could be huge for you. Think about it, you’re offering potential customers a 24-hour showroom in the convenience of their home.
  • Do your customers regularly interact with you and your business? A mobile app could simplify and enhance this experience.

This is where I see too many go wrong. Some miss the point. Others see the value, yet they’re often “too busy” to go ahead with it. Whether you’re new in business or are already thriving, an investment into a technology solution tailored to what you do could be the next step for growth. Speak to me today about how I can help you with just that.

Samuel Corso is the CEO of TechSuite. He is passionate about bringing quality technology to business leaders and entrepreneurs.

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goal-oriented

The Perfect Medium Between Overly Ambitious & Short-Sighted

As business founders, owners, and/or executives, we have a lot on our plates. Depending on what stage your business is in, you might be the CEO whose primary focus is to direct vision for the company OR you might be like the guy in the new Wells Fargo commercial that is head of sales, human resources, technical support, etc just trying to get the startup off the ground. Regardless, we need to have a set of realistic goals that we are in pursuit of, while still taking care of business. I am finding that startups often have trouble finding a balance between what I would describe as “being shortsighted” and being overambitious or getting too far ahead of ourselves.

I know from firsthand experience that it can be extremely overwhelming to take care of every little thing. There were months when I was doing 100 hour days to get things going. But I was an ambitious entrepreneur planning R&D activity to build breakthrough technologies to change the way people do things. This is all I knew, all I wanted, and all I dreamt about, but I soon recognized the reality that a lot of it is probably a bit farther down the road. That’s when I buckled down and created a set of realistic goals. They motivated me, gave me purpose, and gave me direction…and that should be all we need to continue to do what we do each day.

If App Development, Web Design, or SEO is on that list of goals, find us at http://techsuitenyc.com/

Samuel Corso is the CEO of TechSuite. He is passionate about bringing quality technology to business leaders and entrepreneurs.

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refine process

Refining Your Processes as a Startup

Entrepreneurship has its ups and downs, and very few startups see true growth right from the “get-go.” The reality is that for most entrepreneurs, we have to refine our processes – seeing what works and what doesn’t, and keeping up-to-date in an ever-changing economy. This involves changing our sales strategies, improving our marketing techniques, and reshaping our operating methods. Oftentimes, the changes are incremental, but it can occasionally involve a total overhaul of how we do business.

Refining is a business process in and of itself, and it’s definitely not a one-time or overnight deal. It can be hard at times because we typically don’t want to stray away from what we think is right. What we have to realize is that refining our processes is notan undertaking reserved for struggling entrepreneurs, but is instead a vital and continuous effort that we must all make to see true growth. Start simple and allocate just an hour each week to reflect on “What was effective for me this week? What wasn’t?” and then decide on what changes need to be made.

Samuel Corso is the CEO of TechSuite. He is passionate about bringing quality technology to business leaders and entrepreneurs.

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